Square Golf Clubs Enter the Second Generation!
Square headed golf clubs made their debut in 2007 and many wondered if they would just be a passing fad. While the new square design may not appeal to everyone, most who dared to try them out were not disappointed. In 2008, golf club manufacturers have made some significant changes to their square golf club offerings based on feedback they received from the early adopters of this new technology. The result is the second generation of square drivers which hit the baller straighter and farther than ever. While 2009 has produced a few 3rd generation square drivers, the real value this year is to snatch up the 2007 and 2008 model square drivers at absolute rock bottom prices.
The two main square drivers that came out in 2007 were the Callaway FT-i and the Nike Sumo Squared. Both of those clubs are back with improvements in style and technology. Also added to the list of contenders this year is the Adams Insight XTD. There are also several clones, or knock-offs of the major brand names that offer many of the same benefits without the steep price tag.
Basic Square Club Technology
The idea of the square-headed golf driver is that by moving the weight farther to the perimiters, the Moment of Inertia (MOI) can be increased. MOI is a scientific term, but for practical purposes, all you need to know is that the higher the MOI, the less likely the club is to twist on an off-center hit. Most amateurs lose a lot of distance and especially accuracy by not hitting the ball in the sweet spot consistently.
Another feature of the square golf driver is that it aids in the alignment of tee shots. It is remarkable how many high-handicap golfers are misaligned in their setup. The square club helps players visualize the line of the shot much more easily than conventional drivers.
Does it Work?
Yes it does. Square headed drivers will help you hit the ball straighter and in most cases longer. I say in most cases, because it depends upon your current equipment and your swing type. In testing, 9 out of 10 golfers found the square drivers increased their distance. A lot of this can be attributed to the fact that a straight shot will usually go farther than a slice (the predominat amateur shot). Those few who didn't find it gave them extra distance were more advanced golfers who hit a natural draw and already were using a top of the line driver. Most of these skilled golfers increased accuracy at the sacrifice of a couple yards. But most still liked being in the fairway more often.
But for the "average" golfer who tends to slice a lot, the new square drivers increased their distance by an average of 15 yards while keeping them much straighter. If you are a serious slicer, many models offer a "draw" version which will also help to minimize or eliminate your slice.
Pros are Starting to Take Notice
If square clubs are so great, you might wonder why more pros aren't using them. There are several reasons. First, they only came out in 2007 and many pros already have their favorite drivers and didn't want to switch. Others found that the club was so straight it prevented them from working the ball the way they like. Another factor is that only a couple of club manufacturers have square drivers at this time. In 2007 it was limited to Callaway and Nike. In 2008, Adams entered the market early, with Wilson, Nickent and several others also offering new square driver models. . But that still leaves a lot of pros out of the loop, since they endorse clubs manufacturers that don't have a square driver on the market (TaylorMade, Titleist, Ping, Cobra, etc.).
Nevertheless, square drivers are making an impact on the PGA tour. KJ Choi used a Nike Sumo 2 during all of the 2007 season and had his best year ever, winning 3 times. Phil Mickelson put the Callaway FT-i in his bag for several 2007 tournments including the US Open when accuracy is ever so important. In 2008, several more players are using the new SQ Sumo 2 5900 and Ernie Els broke his 3 year winning drought at the Honda Classic using the new Callaway FT-i.
The CEO of TaylorMade predicted in early 2007 that square drivers would be a 3 month fad. He was dead wrong. Square drivers are based on solid science and not a bunch of marketing gimmickry. Of course no one likes to admit they are wrong, so don't expect to see a square TaylorMade driver anytime soon. But don't be fooled -- square drivers are here to stay. They have too many game improvement features to ignore. Try one out and I think you will see that it improves your game too.
Clone Square Drivers:
GX Squared Ti by GigaGolf